Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with Empire Home Service.

Information You Provide to Us

When you request an estimate, submit a contact form, contact us directly, respond to an advertisement, or become a customer, we may collect information such as:

• Your name
• Email address
• Phone number
• Street address or project location
• City or community
• Information about your home, business, or property
• Details about your lighting project
• Photos or information you voluntarily provide about your property
• Preferred contact method
• Appointment or scheduling information
• Communications you have with our team
• Any other information you voluntarily submit

If you use an online estimate or quote tool, we may also collect the selections and project information you enter into that tool.

We only ask for information that is reasonably necessary to respond to your request or provide our services.

2. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically through cookies, analytics tools, advertising technologies, server logs, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Referring website or advertising source
• Pages visited
• Time spent on pages
• Buttons or links clicked
• Date and time of visits
• Website interactions
• Advertising and cookie identifiers
• Whether certain actions, such as submitting an estimate request or contact form, occurred

We use this information to operate our website, understand how visitors use it, improve our marketing, measure advertising performance, and improve the customer experience.

3. Meta Ads, Meta Pixel and Meta Business Tools

Empire Home Service may advertise through Meta platforms, including Facebook and Instagram.

Our website may use the Meta Pixel and other Meta Business Tools to understand how visitors interact with our website and to measure the effectiveness of our advertising.

When these technologies are active, Meta may receive information about your visit to our website, including information such as:

• Pages you visit
• Actions you take on our website
• The advertisement or website that referred you to us
• Browser and device information
• IP address
• Cookie or advertising identifiers
• Whether you completed certain actions, such as submitting an estimate or contact request

Depending on our advertising configuration, information provided through our website may also be used in connection with Meta advertising technologies such as Advanced Matching or the Conversions API. Where used, certain contact information may be transformed or hashed before being transmitted to Meta.

Meta may use information it receives in accordance with its own privacy policies to provide advertising, attribution, measurement, analytics, security, and related services.

We may use Meta advertising data to:

• Measure how well our advertisements perform
• Understand whether advertisements result in estimate requests or other inquiries
• Show advertisements to people who have previously interacted with our website
• Create advertising audiences
• Improve our advertising campaigns
• Understand how customers discover Empire Home Service

You can manage how Meta uses information for advertising through the privacy and advertising settings available in your Facebook or Instagram account.

4. Meta Lead Ads

Empire Home Service may also use Facebook or Instagram Lead Ads.

If you submit information through a Meta Instant Form or Lead Ad, the information you choose to provide may include your:

• Name
• Email address
• Phone number
• Location
• Project information
• Answers to questions included in the lead form

This information is initially collected through Meta and then provided to Empire Home Service so that we can respond to your inquiry, provide an estimate, or discuss our lighting services.

Information submitted through Meta is also subject to Meta's own privacy practices.

We will use information received from a Meta Lead Ad only for reasonable business purposes related to your inquiry, our services, customer communication, and marketing where permitted by law.

5. Google Analytics and Website Analytics

We may use Google Analytics and other analytics services to understand how visitors use our website.

These services may collect information such as:

• Pages viewed
• Approximate location
• Browser and device type
• Referring websites
• Website interactions
• Length and frequency of visits
• Traffic sources
• Advertising campaign information

We use analytics information to improve our website, understand customer behaviour, identify technical problems, and measure the effectiveness of our advertising and marketing.

Google may process information collected through these services according to Google's own privacy policies and terms.

6. Cookies and Similar Technologies

Empire Home Service and our service providers may use cookies, pixels, tags, scripts, and similar technologies.

These technologies may be used for:

• Website functionality
• Security
• Analytics
• Remembering preferences
• Measuring website performance
• Advertising measurement
• Remarketing or retargeting
• Understanding how visitors reached our website

Some cookies are placed directly by our website while others may be placed by third-party services such as Meta or Google.

You can control or delete cookies through your browser settings. Blocking certain cookies may affect the functionality of some parts of our website.

You may also be able to control personalized advertising directly through the privacy or advertising settings offered by Meta, Google, and other advertising providers.

7. How We Use Personal Information

Empire Home Service may use personal information to:

• Respond to inquiries
• Prepare estimates and quotes
• Contact prospective customers
• Schedule consultations or installations
• Provide permanent outdoor lighting services
• Provide customer support
• Communicate about an existing project
• Follow up on estimate requests
• Maintain customer and project records
• Improve our website and services
• Understand how customers find us
• Measure advertising performance
• Operate Meta, Google, and other advertising campaigns
• Send promotional communications where permitted by law
• Prevent fraud or misuse of our website
• Maintain website and information security
• Meet legal, tax, accounting, insurance, or regulatory requirements

We will not use personal information for an unrelated purpose without obtaining additional consent where required by law.

8. Marketing Communications

If you provide your contact information, we may contact you regarding the estimate, consultation, service, or project you requested.

Where permitted by law and where the appropriate consent has been obtained, we may also send information about promotions, seasonal offers, products, services, or other Empire Home Service updates.

You can unsubscribe from promotional email communications by using the unsubscribe option provided in the message or by contacting us.

You may also ask us to stop promotional communications by emailing info@empirehomeservice.ca.

Transactional or service-related communications concerning an active estimate, appointment, installation, warranty matter, or customer service request may still be sent when necessary.

9. How We Share Information

Empire Home Service does not sell your personal information.

We may disclose information to trusted service providers when reasonably necessary to operate our business.

These may include providers involved with:

• Website hosting and infrastructure
• Customer relationship management
• Email and communications
• Scheduling
• Website analytics
• Advertising
• Meta advertising services
• Google analytics and advertising services
• Information technology and security
• Financing, if you choose to apply for financing
• Professional services such as accounting, insurance, or legal services

These organizations may only receive information reasonably required for the services they provide.

We may also disclose personal information if required by law, legal process, regulatory requirement, court order, or where disclosure is otherwise permitted or required under applicable privacy legislation.

10. Service Providers Outside Canada

Some of the technology providers we use, including advertising, analytics, communications, website, and cloud technology providers, may process or store information outside Canada.

For example, information processed through services provided by companies such as Meta or Google may be transferred to or processed in other countries, including the United States.

When personal information is processed outside Canada, it may be subject to the laws of the jurisdiction in which it is processed and may be accessible to courts, law enforcement, or government authorities in that jurisdiction where permitted by law.

Empire Home Service remains responsible for personal information under our control and takes reasonable measures when selecting service providers that handle personal information on our behalf.

Questions regarding our use of service providers outside Canada can be directed to us using the contact information at the end of this policy.

11. Consent

By voluntarily providing personal information to Empire Home Service, you consent to its collection, use, and disclosure for the reasonable purposes explained at the time the information is collected and as described in this Privacy Policy.

Where required, we may request additional or express consent for specific activities.

You may withdraw your consent to certain uses of your personal information by contacting us, subject to legal, contractual, or reasonable business restrictions.

Withdrawing consent may affect our ability to provide certain services.

12. How Long We Keep Information

We retain personal information only for as long as reasonably necessary to:

• Provide the requested services
• Manage customer relationships
• Maintain appropriate business records
• Meet warranty or service obligations
• Resolve disputes
• Meet legal, tax, accounting, insurance, or regulatory requirements
• Protect our legitimate business interests

When personal information is no longer reasonably required, we may securely delete, destroy, or anonymize it.

13. Protecting Your Information

Empire Home Service uses reasonable administrative, technical, and physical safeguards designed to protect personal information against:

• Unauthorized access
• Unauthorized disclosure
• Loss
• Theft
• Misuse
• Alteration
• Destruction

No website, electronic transmission, or data storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security, but we take reasonable measures appropriate to the nature of the information we handle.

14. Accessing or Correcting Your Personal Information

Subject to applicable law, you may request access to personal information Empire Home Service holds about you.

You may also request that inaccurate or incomplete personal information be corrected.

Depending on the circumstances, you may also ask us to:

• Explain how your personal information has been used
• Explain to whom your information has been disclosed
• Correct inaccurate information
• Withdraw certain consent
• Delete information that is no longer required, where legally permissible
• Address a privacy concern or complaint

We may need to verify your identity before processing a privacy request.

To make a request, contact us using the information listed below.

15. Third-Party Websites and Services

Our website may contain links to websites, applications, social media platforms, financing providers, or other services operated by third parties.

Those services have their own privacy policies and practices. Empire Home Service is not responsible for the privacy practices of third-party websites or services.

We encourage you to review their privacy policies before submitting personal information.

16. Children's Privacy

Our website and services are intended for homeowners, property owners, businesses, and other adults seeking lighting services.

We do not knowingly collect personal information from children for the purpose of providing our services.

If you believe a child has provided personal information to us without appropriate authorization, please contact us.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, website technologies, advertising practices, service providers, or legal requirements.

When changes are made, the revised policy will be posted on this page and the "Last Updated" date will be changed.

We encourage visitors to review this Privacy Policy periodically.

18. Contact Empire Home Service

Questions, requests, complaints, or concerns regarding this Privacy Policy or the way Empire Home Service handles personal information can be submitted to our Privacy Contact using any of the following methods:

Email: info@empirehomeservice.ca

Phone: (587) 409-0721

Please include "Privacy Request" in the subject line or message where possible so that we can identify and respond to your request appropriately.